From a Parent's Heart
As a mom juggling two lively kids and a busy life, I know the struggle of finding Simple, Reliable products that make parenting a bit easier and keep our little ones safe and sound.
That's how Lily & Edith came to life – A Brand Born From a Parent's Heart, dedicated to bringing you High-Quality, Sustainable goodies.
We're just like you, aiming to raise our kids in a Greener World, and we're here to share our journey and products that make a real difference in our everyday family life.
We are committed to ensure all products meet our high standards.
Meet Our Founder
Hi, I’m Casey, a mama with two little sidekicks and a trio of love and laughs.
Being a mum with two little mischief-makers and a world of responsibilities, I often desire a magic wand that can provide me trustworthy gear that makes parenthood easier and keeps them healthy and sound.
LILY & EDITH's Story
How Everything Begins....
On one family vacation, Lily and Edith were building sand castles on the sunny shore and they spotted a small crab trapped by a plastic fragment.
"Why is there plastic in the sea, Mommy?" Lily asked with concern.
My heart swelled with love and pride for my daughter's innocence. I realised that moment was a call to action.
We need to give our kids a Clean Ocean, and it’s our responsibility to teach our children to live Eco-Friendly Lifestyles at a Young Age and nurture a generation of Earth's guardians.
Style, Quality, and Sustainability
From this humble beginning, "Lily & Edith" was born, a brand designed by parents where Style, Quality, and Sustainability unite effortlessly.
Our Mission is Simple:
- Provide Trusted Gear to empower busy parents to succeed and navigate parenthood with ease.
- Provide High-quality, Sustainable products for children, teaching them about the environment and how to live sustainable lifestyles to protect our planet.
"We're a brand founded by real parents who cherish the mission of guiding our children to live a Sustainable Lifestyle, protecting our planet, nurturing a generation of Earth's guardians, and keeping our planet green."
- Casey, Founder and mum of Lily and Edith